Indian Readership Survey (IRS R2) gave rare insights into the media growth. The highlights of the survey are:
- FM Radio and Internet are the fastest growing mediums while magazine readership is in steep decline.
- Very few daily newspapers showed increase in readership.
- Cinema viewership is in decline while TV viewership is rising.
- Cricket Samrat is the top sports magazine in India.
- Hindi magazines are enjoying more readership than English magazines.
- Saras Salil is the No.1 magazine in India while Dainik Jagran is the undisputed leader in the newspaper segment.
- Readership Numbers are given in lakhs in brackets after the name of each Newspaper/ Magazine.
Highlights of the IRS R2:
Top 5 English newspapers in India in readership:
- Times of India is the No.1 English daily in India (133.4 lakh )
- Hindustan Times ( 63.5 lakh)
- The Hindu (Readership: (52.8 lakh)
- The Telegraph (Readership: (29 lakh)
- Deccan Chronicle (Readership: (28 lakh).
Top 5 Hindi dailies in India: Hindustan is gradually gaining.
- दैनिक जागरण Dainik Jagran (557.4 lakh)
- दैनिक भास्कर Dainik Bhaskar (305.8 lakh)
- अमर उजाला Amar Ujala (282.2 lakh)
- हिन्दुस्तान Hindustan (235.3 lakh)
- राजस्थान पत्रिका Rajasthan Patrika (131.9 lakh)
Top regional newspapers: There is no significant changes in the top order except fall in readership.
- Assam: Asomiya Pratidin (60.2 lakh)
- Bengal: Anand Bazar Patrika (15.5 lakh)
- Gujarati: Gujarat Samachar (84.7 lakh)
- Karnataka: Vijay Karnataka (92.2 lakh)
- Malayalam: Malayala Manorama (121.8 lakh)
- Marathi: Lokmat (199.3 lakh)
- Tamil: Daily Thanthi (205.6 lakh) – rising star. 8. Telugu: Eenadu (144.1 lakh)
Top 5 English Magazines in India: India Today is the undisputed leader in the both hindi and english news magazine segment.
- India Today: (68.5 lakh)
- Readers Digest: (40 lakh)
- General Knowledge Today: (35.2 lakh)
- Competition Success Review: (26.8 lakh)
- Stardust: (19.2 lakh.)
Top 5 Hindi magazines:
- सरस सलिल Saras Salil: (84.6 lakh.)
- इन्डिया टुडे हिन्दी India Today Hindi: (58.1 lakh)
- मेरी सहेली Meri Saheli: (54.5 lakh)
- क्रिकेट सम्राट Cricket Samrat: (47.9 lakh)
- प्रतियोगिता दर्पण Pratiyogita Darpan: (43.6 lakh.)
Top dailies in Delhi:
- Hindustan Times
- Times of India
- Economic Times.
Top newspapers in Mumbai: Hindustan Times is gaining.
- Times of India
- Mumbai Mirror
- DNA
- Hindustan Times
- Economic Times
Top 10 newspapers in India on average readership per issue: No change in the rankings.
- Dainik Jagran
- Dainik Bhaskar
- Hindustan
- Malayala Manorama
- Amar Ujala
- Daily Thanthi
- Eenadu
- The Times of India
- Anand Bazar Patrika
- Rajasthan Patrika.
Note: Numbers in brackets after the name of Newspaper/Magazine shows thier readership in lakhs.
Popularity: 7% [?]
