For tapping the growing car market segment, luxury car maker Mercedes-Benz India is planning to enter the used car business by the year-end.
The used car segment is not organised in India. Presently the dealers sell used Mercedes vehicles for their own interest. As an organisation Mercedes, has globally started the business actively under which the company has a standard global used car programme. As part of global programme, it will also be launched in India soon. The company is currently working on launching the used car programme in India may launch it by the end of December 2009.
Mercedes-Benz India has sold about 17,000 cars from the time it set up shop in India. However, estimates are that nearly 25,000 cars have been bought till date in India, as close to 8000 cars were imported into India before Mercedes-Benz set up shop.
The company has launched Mercedes-Benz luxury buses for intra-city services also and is planning to offer long-distance inter-city bus services too.
Mercedes-Benz India has launched buses suited for intra-city services, by way of Mercedes-Benz intra-city luxury coaches. The company is doing a market survey on the demand for such buses. This will be followed by designing buses for Indian road conditions. The idea is to transport passengers to another city so that they arrive there fresh, with minimal exhaustion.
The Mercedes-Benz dealers have committed a total investment of Rs 150 crore to ramp up infrastructure in 2009. Despite a sagging economy, the luxury car segment in India did not suffer much. Of course finances have been a problem and that has affected car sales to an extent.
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